BLUE CROSS BLUE SHIELD OF ALABAMA + RED CLAY MEDIA + BIRMINGHAM CREATIVE

Birmingham Creative partnered with Blue Cross Blue Shield of Alabama and Red Clay Media to create a campaign video focused on keeping Alabama healthy. Our team followed a variety of community events—including workouts, cooking classes, and wellness programs—capturing authentic moments of engagement while also highlighting insights from leading experts in the health and wellness field. The campaign successfully promoted Blue Cross Blue Shield’s initiatives throughout the year, inspiring healthier lifestyles and reinforcing the brand’s commitment to supporting communities across the state.