5 Event Videos Every Marketing Director Needs

The Highlight Reel

A highlight reel is the heartbeat of your event, designed to capture the scale, energy, and emotion in a quick, high-impact format. It should consist of sweeping wide shots of the venue, close-ups of engaged attendees, energetic keynote moments, behind-the-scenes glimpses, and crowd reactions that showcase the overall experience. In just 60–90 seconds, it distills an entire event into a story that’s exciting, engaging, and shareable.

At Birmingham Creative, we plan these reels in advance by identifying the moments that will resonate most with your audience. Our team uses cinematic movement, multiple camera perspectives, and professional audio to ensure each highlight is sharp and compelling. We then turn around a polished edit in less than 12 hours, so your highlight reel can be released while people are still buzzing about the event.

This asset becomes your Swiss Army knife of content. Post it immediately to social platforms to extend the hype, send it to attendees as a “thank you,” use it for next year’s registration campaign, or show it to sponsors / donors as proof of the value you deliver.

TL;DR

  • Captures the energy + scale of your event in 60–90 sec.

  • Delivered within 12 hours for instant post-event buzz.

  • Perfect for hype, attendee recaps, and next year’s promo.

Don’t Let Your Event Disappear After the Applause

Months of planning go into your event, but the moment passes in a few short hours or days. With the right video strategy, those few moments can fuel your marketing for the entire year.

Here are 5 essential event videos that every marketing director should have in their toolkit.

the Social clips

Social clips are your event’s fuel for ongoing visibility. These short-form, vertical videos consist of the moments that grab attention instantly — a speaker’s best one-liner, a standing ovation, a fun sponsor activity, or a crowd-wide reaction. Quick and punchy, they’re made to stop the scroll and spark engagement on platforms like LinkedIn, Instagram, TikTok, and Facebook.

We excel at spotting these “micro-moments” in real time, filming them in vertical format and editing them into platform-ready clips within 2-4 hours. Our editing workflow ensures subtitles, hooks, and pacing are optimized for each platform, so your snippets don’t just exist — they perform.

These clips give you a steady stream of content that can drip out for weeks or months after your event. They work for building community engagement, boosting brand awareness, nurturing leads, and reminding people that your event is the one they don’t want to miss next year.

TL;DR

  • Quick vertical clips of key micro-moments (applause, one-liners, activations).

  • Delivered within 2–4 hours.

  • Keeps your event visible across LinkedIn, Instagram, TikTok, and more.

The Keynote / Speaker Capture

Your keynote sessions are where thought leadership and authority shine. These videos should consist of multi-camera coverage of the speaker, integrated slides, and close-ups of the audience engaging with key points. Done right, the keynote capture allows the value of the presentation to live on well beyond the event.

We capture these with multiple professional camera angles, crystal-clear audio feeds directly from your soundboard, and seamless coordination with your AV team. Once filmed, we edit the keynote into both full-length and condensed versions within 48 hours, making them ready to share almost immediately. This rapid turnaround ensures your speakers’ messages continue to impact your audience — not weeks later, but right when it matters most.

These captures are perfect for on-demand content libraries, internal training tools, sponsor deliverables, or thought-leadership pieces you can drip out across your website and social channels. They keep your event relevant long after the last session closes.

TL;DR

  • Multi-camera, high-quality recording of main sessions.

  • Edited full + condensed versions within 48 hours.

  • Great for on-demand content, internal training, and thought leadership.

Testimonial Reel

Testimonials are the most authentic form of marketing — real people talking about real experiences. These videos consist of short, unscripted interviews with attendees, sponsors, and speakers, layered with engaging b-roll that shows the context of the event. Instead of generic quotes, testimonial reels bring your event to life through genuine enthusiasm.

We excel at conducting quick, comfortable interviews on-site, asking the right questions to draw out meaningful stories. Our crew blends cinematic b-roll with these soundbites, creating a professional yet natural reel that feels trustworthy and relatable. The turnaround is just a few days, so you’re armed with social-proof content almost instantly.

Testimonial reels work beautifully in sponsorship pitches, registration campaigns for future events, and even as evergreen website content. Nothing convinces a prospect more than seeing real people, in real moments, saying why your event matters.

TL;DR

  • Authentic interviews + b-roll of attendees, speakers, sponsors.

  • Delivered in just a few days.

  • Builds credibility for sponsor pitches, registrations, and evergreen marketing.

*This is a one angle snippet used for social clips

evergreen content

Evergreen promos are your flagship marketing pieces — cinematic videos designed to position your event as the must-attend experience year after year. It should include branded visuals, keynote highlights, networking, and atmosphere shots that don’t just recap the event, but frame it as a powerful story worth returning to.

At Birmingham Creative, we intentionally capture footage that feels timeless, allowing us to edit a polished promo announcing your next event, showcases what attendees can expect, and excites sponsors about coming on board again. Every frame is curated to reflect your brand’s identity and build anticipation for what’s ahead.

This promo becomes your official announcement trailer — perfect for kicking off registration campaigns, hyping next year’s lineup, running as a paid social ad, and sending to stakeholders. Instead of scrambling to market your next event, you’ll already have a cinematic story that sells it for you.

TL;DR

  • Cinematic, brand-driven video that doubles as your official trailer for next year’s event.

  • Delivered when you have a lineup.

  • Perfect for kicking off registrations, announcing the lineup, and exciting sponsors early.